With attendance figures stagnant, Philadelphia’s National Museum of American Jewish History should change its name, retool its mission, and target broader audiences.
That’s the message in a prickly editorial from Liberty City Press, an independent news service whose publisher boasts personal ties to the museum’s founders.
Headlined “History Museums Sucking Wind on Independence Mall,” the piece was sparked by a report from local arts organization AxisPhilly that early audience projections for several Independence Mall museums, including NMAJH, had been inflated, sometimes by as much as 100%.
Liberty City Press is an independent weekly newspaper distributed by the Philadelphia Multi-Cultural News Network, whose members include Philadelphia Sunday Sun, The Philadelphia Gay News, Al Dia, The Jewish Exponent, The Metro Chinese Weekly and The Metro Viet News.
“My greatest concern is that someone’s going to have to subsidize this museum,” Ken Smukler, the founder, publisher and editor-in-chief of Liberty City Press, told the Forward. “And it’s not going to be the Pennsylvania government, which subsidizes a bunch of cultural institutions that are failing. The museum’s going to look to the Jewish Federation for money. They’re the subsidizer of choice. And that would be a drain on Federation for years to come.”