It seems Bar Refaeli’s new swimwear line is just too risqué for Israeli television.
The Second Authority for Television and Radio, which controls Israeli TV and radio advertisement, deemed Refaeli’s new ad campaign for her swimsuit line with Hoodies to be too racy and inappropriate for broadcast. The authority has ordered the company to make cuts and edits, especially the closeup shots of Refaeli’s derriere and the scenes where she appears to be nude.
The Jerusalem Post reports that once those edits are made, the ad will still only air after 10 p.m. to avoid exposure to young children.
Hoodies responded to the censorship, saying the commercial was filmed in a “fun, summery atmosphere” with the blonde beauty when Refaeli, 30, was three months pregnant, and that they “regret that the Second Authority found that it hurt the public’s feelings.”
This is not the first time a Hoodies and Refaeli collaboration has resulted in controversy. A 2014 ad imagined the model in bed with Red Orbach, a mustachioed purple muppet. That ad was also only broadcast after 10 p.m. as per the The Second Authority regulations.