In the early 1990s, the iconic Oldsmobile unveiled an advertising campaign trumpeting, “It’s not your father’s Oldsmobile.” The ad slogan was part of General Motors’ attempt to lure buyers back to a car make that had lost its way and become increasingly anachronistic. Would-be purchasers had turned away, associating the Olds with an earlier time and place — a vastly different generational view. The advertising tagline has since morphed into a pop culture catch-all for describing virtually anything new-fangled and changed, but it did nothing to make consumers favorably reconsider Oldsmobiles, which GM closed down early in this decade.Read More
In the continuing coverage of Wall Street woes, add Jewish foundations to the mix.Read More
With food and oil prices skyrocketing, the stock and housing markets in tatters, and the threat of a recession looming on the horizon, now is not the easiest time to ask donors to open their checkbooks. Across the country, these economic ills are being felt not only by individuals and families, but also by a whole range of Jewish institutions, from synagogues to food banks to social service not-for-profits that depend upon the generosity of donors to stay afloat. As a result, not-for-profits are looking for ways to get creative so that they can make it through the hard times and carry out their missions.Read More
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