Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Life

How ‘Bridesmaids’ Caters to Men

“Super-intelligent, female-centric comedy” seemed to be the consensus among the reviews of “Bridesmaids” I read. So I was excited to see it. In my excitement, I managed to ignore the fact that most reviews spoke of a “super-intelligent, female-centric comedy” in the same way they would reference “a person with four heads who can fly” — as in, wow, how bizarre, who’d have thunk it?

So I went into the film, having successfully convinced my husband to see it with me, ready and excited to like it. I’d already fallen in love with Kristen Wiig from her brief cameo in “Knocked Up” — and there was no doubt in my mind that she could easily pull off a starring role.

And, doing a turn that was part Wiig, part Amy Adams and part Meg Ryan, she ‘proves’ that she can. At her worst, she’s certainly no more offensive than your generic good-looking Hollywood picture-anchor (have any of us really been floored by the acting chops of, say, Matthew McConaughey?), and one scene in particular made me laugh with genuine surprise and pleasure. If you see the film, I’m talking about the scene involving her attempts to catch the attention of a cop with a radar gun. But other than that, watching “Bridesmaids” was, at times, just plain frustrating.

There’s a lot that bothers my inner over-thinker about the film. First, there’s the already-overdone debate about “chick flicks.” “If this is only a chick flick, then call me a chick,” Wall Street Journal critic and object of my critical affection Joe Morgenstern writes. But he does so with the implicit acknowledgment that no one with an IQ above a certain level would ever want to be referred to as a “chick.” Much like chick lit, the idea of “chick flicks” makes me wonder: why is it that anything with a female protagonist gets done up in a pink bow and slapped with the label of “chick flick”? Why is anything having to do mainly with women deemed comparatively insignificant relative to something involving a male lead? If you doubt me, I ask you, when was the last time you heard “chick flick” said as anything other than disparaging?

But don’t get me wrong — I’m not happy with critics who didn’t like “Bridesmaids,” either. On Rotten Tomatoes, a compilation of critical reviews of films, the “haters” of “Bridesmaids” seemed to be, across the board, men. These men seemed to think fart, vomit and diarrhea jokes were beneath women and were the unique provenance of their ball-scratching selves.  And the critics who liked the movie were basically the ones who were comfortable with women doing the same. The concept of real emotional examination, along with humor — that it would even be possible within the context of a funny film, much less one written by (gasp!) two women — seemed beyond the ken of most reviewers.

Maybe the fart jokes do belong with the men, along with the vaguely misogynist idiocy? After all, it is largely unspoken that we, as women, generally have to live up to higher expectations than men do, but don’t get credit for it. I mean, when I gave birth to my first child and saw my mother afterwards, I said something to her along the lines of, “Are you SERIOUSLY telling me that women have been doing THAT for all time – that THAT is how humans are made? If any man in the universe went through a quarter of what I just did, pain-wise, they’d be holding a tickertape parade for him, and we just do that like it’s no big thing?” She nodded.

So here’s a comedy that is written by two clearly intelligent women, yet, in an attempt to gain a more universal (read: more co-ed) audience, they opt to pander with poop.  When the women in the film aren’t pooping, vomiting, stoned or having sex, they are generally irrational, bitchy, angry with one another or pining after something (whether a business or a boyfriend) that they lost or never had. Empowering!

Yes, sure, it’s all kind of funny. But just like sex with Jon Hamm’s unrepentant cad of a character, all the laughing might just make you feel bad about yourself afterwards. To sell women’s irrationality in the face of their best friend getting married — and I’m not talking just PMS-y irrationality, I’m talking full-blown, wreck-your-friend’s-bridal-shower-and-minimize-her-lifetime-commitment insanity — as humorous? Well, to put it bluntly, that takes balls. Or at least the backing of Judd Apatow.

And at the end of the day, the bridesmaids vomited, pooped and cat-fought in vain. According to New York Magazine, the “Bridesmaids” audience was more than two-thirds (67 percent) female, and nearly two-thirds (63 percent) over 30.  “Thor” beat “Bridesmaids” last weekend at the box office with his mighty silver hammer of superhero idiocy, proving yet again that men can be even more idiotic than women.

And hooray for that.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we need 500 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Our Goal: 500 gifts during our Passover Pledge Drive!

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.