Some Ivanka Trump Clothes Rebranded ‘Adrienne Vittadini’
Feeling confident your closet is Ivanka-free? You may need to think again: At The Business of Fashion, Lauren Sherman reports that discount store Stein Mart is “selling Ivanka Trump garments relabeled as Adrienne Vittadini Studio.” What gives?
As Sherman writes, the label-switching (which is a thing, apparently? that’s allowed?!) comes down to two possibilities. The first is the obvious: “According to a source within Stein Mart, the retailer has received negative feedback from customers regarding Ivanka Trump product, with one customer spitting on a blouse in front of a cashier before storming out of a store.”
The other possibility: affordability isn’t chic: “It could be argued that [parent company] G-III was simply looking to protect the Ivanka Trump brand from being associated with a discount retailer.”
Populism indeed.
Phoebe Maltz Bovy edits the Sisterhood, and can be reached at [email protected]. She is the author of “The Perils Of ‘Privilege’”, from St. Martin’s Press. Follow her on Twitter, @tweetertation
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Only 300 more gifts needed by April 30