JOHNS CREEK, Ga. (JTA) — Clad in knee-length, loose fitting shorts, wicking T-shirts, baseball caps and sensible shoes, they cluster and clutch water bottles and exchange war stories awaiting the candidate’s arrival.
Everybody is talking about buzzy, young, upstart Jonathan Ossoff. The 30-year-old Democrat will be facing off against incumbent Republican Karen Handel Tuesday in a special election in Georgia.
There’s an iconic line in the film “Mean Girls” where Amanda Seyfried’s character puts her hand to her breast and says “It’s like I have ESPN or something. My breasts can always tell when it’s going to rain.”
So Gwyneth Paltrow hosted a silly-sounding, outrageously-priced, somewhat disorganized-sounding health event. So what?, you might ask. The stakes are the highly profitable wellness industry, of which this event was a high-profile part. Most obviously, where there is “wellness,” all too often, there is pseudoscience.
Of the “hundreds” who attended In Goop Health, a day-long Los Angeles event, there were – as Becky Scott points out – a not-insignificant number of lifestyle reporters. So much has been written about the event that it can feel like the attendees were all there to cover the event, until you take into account that a good amount of the coverage is aggregation from writers who’ve read so much about the event that they feel as if they’d been there. Alexandra Jacobs tracked down some “true believers,” so they’re out there. They form, in Paltrow’s own estimation “a sisterhood.”