Tragedy Nearly Broke The Frock. Radical Honesty Saved It.
A year ago, tragedy transformed The Frock forever. On November 9, 2017, Chaya Chanin and Simi Polonsky, the sisters behind the modest clothing brand, were devastated by the unexpected death of Simi’s husband Shua after a three week battle with complications from a stomach virus. The sisters have since given the brand’s 41,000 Instagram followers…