Are U.S. Students Determining Israeli Corporate Policy?

The Israeli food giant Strauss has found itself caught between a rock and a hard place. Internationally, some customers have been furious at the company’s declaration that it supports the Israeli military. According to press reports, until a few weeks ago in the “corporate responsibility” section of its website it declared:

In recent months pro-Palestinian activists have been circulating this passage. This led to calls for boycotts in the U.S. of Sabra hummus (Sabra is half-owned by Strauss) and an international campaign for the boycott of Max Brenner chocolate (Max Brenner is controlled by Strauss).

In late November Strauss — to the dismay of many Israelis — removed the passage about the IDF. It has now reinstated a passage outlining its commitment to the IDF, which reads:

What happened between the removal and the reinstatement? Just one thing as far as I can make out — the defeat at the boycott lobby at a so called hummus referendum at Princeton University, reported by the Forward here. Are the hummus tastes of American students really determining corporate policy in Israel?

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