Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Memo to Rubberneckers: Pray, Don’t Look

It is an international problem, only accentuated here by Israeli curiosity — or what in America is called nosiness. Whenever there is a road accident, traffic slows as people peer to see what’s going on. Everyone knows deep down that it’s unhelpful, but everyone just wants to know what is happening. And nobody has found a way to reprogram people not to look… until now.

The Israeli medical service Hatzolah has come to the realization that if you give would-be rubberneckers a responsibility for the injured, it will keep them busy and away from the scene. What role can you give them that keeps them away? Tell them that they are with the injured in a spiritual sense!

The Orthodox-run organization has printed 100,000 credit card-sized handouts that ask people to request divine help for the injured when they see an accident. They are asked to recite Psalm 121 — the one which asks “from where does my help come?” — as a way of petitioning for God’s intervention. “Help us save lives. Please keep away from the area and say this chapter of Psalms,” plead the cards, which include the text of the Psalm and will be distributed at public events.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Only 300 more gifts needed by April 30

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.