Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Beware of Viagra-Spiked Coffee

Watch out, Israeli customers: That coffee you bought may be a lot stronger than you think!

Israel’s Health Ministry is warning people that products like “Magic Power Coffee” contain counterfeit Viagra. This powdered instant coffee drink, as well as others, are touted by marketers as natural alternatives to the erectile dysfunction drug. However, lab tests performed by the Health Ministry discovered that they actually contained the same chemical substance that is found in Viagra.

Viagra is a controlled substance in Israel, and may only be obtained by a doctor’s prescription. Channel 2 News reports that the company marketing “Magic Power Coffee” lists on its website the product’s active ingredients — but that the Viagra-like substance is not mentioned. Furthermore, the website claims that the use of the product is authorized by the Health Ministry.

Back in 2010, the Food and Drug Administration put out an alert about “Magic Power Coffee.” It warned “consumers not to buy or use Magic Power Coffee after it was found to contain undeclared hydroxythiohomosildenafil, which is an unauthorized substance similar to sildenafil and may pose similar health risks. Sildenafil is a prescription drug used to treat erectile dysfunction and should only be taken under the supervision of a health care practitioner.”

Looks like Israelis will still be able to use coffee as a stimulant — just not this particular brand…and not for this particular purpose.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we need 500 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Our Goal: 500 gifts during our Passover Pledge Drive!

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.