Hitler Appears in Shampoo Ad for ‘Real Men’
After refusing to yank an ad in which Adolf Hitler extols a shampoo brand’s masculine virtues, Istanbul-based advertising agency MARKA confirmed today that the commercial for Biomen “would not be aired again and had also been removed from the company‘s web site,” according to EuropeOnline .
In the commercial, which had aired on Turkish television, der Fuhrer gesticulates wildly while a gruff, dubbed-in voice harangues viewers that “If you’re not wearing women’s clothes, you shouldn’t be using women’s shampoo either. Here it is. A real man’s shampoo. Biomen. Real men use Biomen.”
Reaction was predictably furious from organizations like the Anti-Defamation League, which had called on Turkey’s government to “make clear the offensive nature of this advertisement….The use of images of the violently anti-Semitic dictator who was responsible for the mass murder of 6 million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy,” ADL national director Abraham Foxman said in a statement Friday, according to the NY Daily News .
The Turkish Jewish community group Turk Musevi Cemaati and the Turkish Rabbinate condemned in a joint statement last week the use of footage of Hitler in the shampoo advertisement as “beyond all ethics and a huge insult to human rights… We believe and expect that the necessary sensitivity will be shown and the correction will be made soon,” according to EuropeOnline.