Remembering ‘Price Is Right’ Creator Bob Stewart

I was so obsessed with game shows like “The Price Is Right” as a 1970s kid that I would fake illness, skip school, and play along at home. Until today, I had no idea that the show’s creator, Bob Stewart, was born Isidore Steinberg to Russian immigrants. But I should have figured that a show in which people obsess about the cost of goods would have come from a Jewish brain.

Stewart — who changed his name “after being rejected for a television job because he believed the employer was anti-Semitic,” according to The New York Times — died on May 4. Along with “The Price is Right,” his hit shows included “Password,” “To Tell the Truth,” and “The $10,000 Pyramid,” which eventually adjusted for inflation to become “The $100,000 Pyramid.”

Stewart was standing in front of a store window in Manhattan in 1955, listening to people wonder what a piece of furniture costs, when the idea for “The Price Is Right” popped into his head, the Times said he told a biographer.

Through his company, Bob Stewart Productions, Stewart created 15 shows before retiring in 1991, according to the Los Angeles Times. They included such 1970s titles as “Three on a Match,” “Jackpot,” “Winning Streak” and “The Love Experts.”

Stewart was inducted into the Academy of Television Arts & Sciences Hall of Fame in 2010, the Times wrote.

Your Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not and will be deleted. Egregious commenters will be banned from commenting. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and the Forward reserves the right to remove comments for any reason.

Recommend this article

Remembering ‘Price Is Right’ Creator Bob Stewart

Thank you!

This article has been sent!