JDaters, Are You Ready to 'Get Chosen'?

Are you ready to “Get Chosen?”

That’s what JDate is asking in its new ad campaign, which made its grand debut in New York City’s Times Square on Thursday.

The ads come to you courtesy of Terri & Sandy Solution, a New York-based advertising firm, who created the campaign based on Jewish humor and culture. As Sandy Greenberg, one of the firm’s co-founders, told the New York Times: “We don’t care if non-Jews don’t get this work.”

The campaign reportedly cost between $2 and $3 million dollars, according to the Times. The Pew Research Center’s 2013 survey on American Jews showed that the intermarriage rate among non-Orthodox Jews who had wed since 2000, was 71%. Among Jews of no-religion, who identify culturally as Jewish but are not religious, that number rose to 78%.

Some of the taglines include: “Find someone who shares your love of gefilte fish;” More Jews than a Chinese restaurant on Christmas;” “Meet someone who wasn’t on your Birthright trip;” and our personal favorite (not), “6,000 years of persecution just so you can go on Match.com?” (see above.)


Photo Courtesy of Terri & Sandy Solutions

Your Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not and will be deleted. Egregious commenters will be banned from commenting. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and the Forward reserves the right to remove comments for any reason.

Recommend this article

JDaters, Are You Ready to 'Get Chosen'?

Thank you!

This article has been sent!