Bintel Brief: Shoshanna Rikon on How To Help Singles — on the Sly

Dear Shoshanna,

I’m a rabbi, and I’m working with my local Jewish community center to form a singles group. There are a lot of singles in our community, and we’re concerned about the escalating intermarriage that goes on.

We want to develop some programming to attract Jewish singles so that they can meet each other and socialize — and maybe, from there, relationships will form. We’re thinking of targeting those between the ages of 40 and 60, people who have never been married and those who have been married but do not have a partner anymore.

It’s very difficult for singles. Many of them are dissatisfied with the singles events and groups that currently exist in our area. I think that many of the people who go to such events feel intimidated. If they’ve gone once, they come back a year later and they see the same people. They basically receive a lot of negativism and are turned off.

We want to create a more attractive environment. Do you have any ideas how we can accomplish this? Your guidance would be greatly appreciated.

ASPIRING CUPID

Shoshanna Rikon replies:

Shoshanna Rikon is the founder of Shoshanna’s Matches, which serves Jewish singles in the New York tri-state area.


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Bintel Brief: Shoshanna Rikon on How To Help Singles — on the Sly

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