Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

Polish Firm Sells ‘Hitler Socks,’ Renames Them After Auschwitz Museum Complains

A Polish company is under fire for trying to sell socks that look like Adolf Hitler — and then trying to hide the evidence.

Nanushki, a company that specializes in friendly-looking socks, offers the footwear on its website. The company originally claimed that the “Adolf” socks were designed “to bring order in the socks drawer,” the New York Post reported.

The design was noticed by the the Auschwitz-Birkenau Memorial and Museum, who denounced the brand for using “one of the biggest criminals in history for marketing purposes.”

Afterward, the company renamed the socks from “Adolf” to “Patrick,” claiming on its website that Patrick was “a broker, financier, businessman and philanthropist” who “definitely does not like to talk about his past, though in the depths of his cotton soul he longs for a time when everything was simpler.”

They did not totally eliminate traces of the socks’ Nazi past — the file names of the photos on the website are still titled “Adolf Socks” and “Hitler Socks.”

The socks are available in various sizes for 25 zloty, or $7.33.

Ties between Poland and the global Jewish community have been severely strained in the past few months over a new law that criminalizes blaming the Polish people for Nazi crimes or using phrases such as “Polish death camps.” Poland’s Prime Minister was harshly criticized after he said earlier this month that the Holocaust also had “Jewish perpetrators,” a claim that he later walked back.

Contact Aiden Pink at [email protected] or on Twitter, @aidenpink

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Only 300 more gifts needed by April 30

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.