Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

Frida Kahlo Family Sues To Block Barbie

A Mexican judge has blocked a company associated with U.S. toymaker Mattel Inc from commercializing the image of artist Frida Kahlo, her family says, as it seeks to halt sales of a Barbie doll styled after the influential artist.

Mattel, which manufactures Hot Wheels toys and Barbies, launched an “inspiring women” series of dolls featuring the late painter in March.

The company said at the time that it had reached an agreement to manufacture the doll with the Frida Kahlo Corporation, which says on its website that it owns the trademark rights to the artist’s image worldwide.

But Mara Romero, Kahlo’s grand niece, has told local media the rights belong to her and her family.

In a Twitter post on Wednesday, the family’s official account, @FridaKahlo, wrote that a Mexico City judge had ordered the Frida Kahlo Corporation to stop using the “brand, image and work of the illustrious painter Frida Kahlo” without permission from the owner of the rights.

Reuters was unable to determine to which court the family was referring, and the family did not immediately respond to a request for comment. Neither did representatives for Mattel in Mexico or the Frida Kahlo Corporation.

Kahlo’s image and her extensive body of work have been widely commercialized as the artist’s popularity has grown.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at editorial@forward.com, subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.

Exit mobile version