Yes, Zuck Is Jewish And He’s At Sun Valley. No, He Didn’t Pack A Yarmulke.
Image by Getty Images
Morning Brew, a chatty business newsletter, tried to use a Jewish joke to get in on the buzz about the annual Sun Valley conference for media, tech and entrepreneurship, writing Wednesday morning that Facebook CEO Mark Zuckerberg “excitedly packed his sunscreen, sleeping bag, and yarmulke” for the networking conference, which kicked off earlier in the week.
In fact, Morning Brew doesn’t know if Zuckerberg packed a kippah, or if he might need one, a member of the staff confirmed in an email to the Forward. It was an attempt at a joke, spurred by the Jewish staff’s nostalgia of packing for summer camp.
“Every day we attempt to strike a balance between presenting important news while offering readers entertainment (through jokes, etc.),” a staff member named Michael wrote. “We clearly missed the mark here. FWIW, we are also all Jewish, and were reminiscing about packing up our things for summer camp (that’s where the line originated from, and why we didn’t view it as offensive). Obviously, this sentiment did not get across and it was a serious miscalculation. We’ll definitely be thinking about how we can improve/learn from this.”
Alyssa Fisher is a news writer at the Forward. Email her at [email protected], or follow her on Twitter at @alyssalfisher
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Only 300 more gifts needed by April 30
