Bloomberg Groups Will Spend Millions On Digital Ads For Democratic Candidates
Michael Bloomberg Image by Getty Images
Two groups backed by former New York mayor Michael Bloomberg gave millions to Democratic online ads, becoming the largest digital investment ever by a Democratic nonprofit, Axios reported.
Everytown for Gun Safety and Bloomberg’s Independence USA PAC donated $10 million to online ads to ensure Democrats win control of the House in the midterms. Everytown has now spent more than other large Democratic nonprofits, including the House Majority PAC, according to sources familiar with ad spending this election cycle.
In the works since June, the ads began in September and will continue running through election day, according to Axios. They targeted 24 districts and 5 million voters, bringing up issues like gun control and the Republican tax plan.
“With digital ads, it is imperative that we grab the viewer immediately, but that’s less essential in the context of a TV ad,” Howard Wolfson, longtime Democratic strategist now with Bloomberg Philanthropies, told Axios.
Bloomberg, a Jewish billionaire who has sparked speculation of running for president in 2020, is expected to pass the $100 million mark in Democratic donations. His main focus has been making sure Democrats win House seats.
Alyssa Fisher is a news writer at the Forward. Email her at [email protected], or follow her on Twitter at @alyssalfisher
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we need 500 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Our Goal: 500 gifts during our Passover Pledge Drive!
