Will Kushner Unveil His Middle East Peace Plan With A Flashy Promotional Video?
Israeli Prime Minister Benjamin Netanyahu meets with Jared Kushner on June 21, 2017 in Jerusalem, Israel. Image by GPO
White House senior advisor Jared Kushner may roll out his Israeli-Palestinian peace plan the best way he knows how — with a slick promotional video.
The Trump administration’s plan is complete and should be released soon after Israel’s April 9 election, Jewish Insider reported.
Most details of the plan are still under wraps, but according to Jewish Insider, it may include land swaps with Egypt and Jordan.
How exactly the plan will be unveiled has been the subject of much curiosity and speculation — with sources telling Jewish Insider that Kushner, who is leading the project with White House Middle East envoy Jason Greenblatt, may take a cue from his real estate development days and go all out with a video marketing strategy.
It may not be that much of a stretch — President Trump has said Middle East peace is “like a real estate deal.”
And in 2014, when Kushner revealed plans for Dumbo Heights, a complex his company planned to develop in Brooklyn, he eschewed a long speech and let a two-minute video do the talking, according to Jewish Insider.
Alyssa Fisher is a writer at the Forward. Email her at fisher@forward.com, or follow her on Twitter at @alyssalfisher
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