Domino’s Pizza Goes Vegan — in Israel
Image by thinkstock
Traveling in Israel as a vegetarian was tough — I can only imagine what it must be like for vegans. (I’m imagining an endless diet of falafel and salad). Thankfully, a bit of relief came earlier this week.
International pizza giant Domino’s announced its first ever vegan pizza — offered at its Israeli outlets.
The decision marks a major win for a popular Facebook campaign launched by Vegan Friendly, which promotes a vegan lifestyle in Israel. The group has more than 37,000 followers on Facebook. The new menu item uses a soy-based substitute to replicate the taste of cheese, and also offers vegetable toppings. Sadly, no word yet whether the fake cheese has that signature stringy pull.
The Israeli chain will be the first of the global food giant to offer a dairy-free pizza option. The decision comes as the dietary choice, practically unheard of a few decades ago, has grown increasingly popular in Israel and globally over the past few years. Still, non-dairy substitutes are rare in the holy land, especially outside of Tel Aviv.
“We’ve notified Domino’s Pizza’s world headquarters and they’re very pleased, Yossi Elbaz, CEO of the Israeli franchise, told Haaretz. “They’re waiting to see the results.”
If you live in Israel, you can get your vegan pie for 69.90 shekels, or $19.91 — just don’t expect it to be kosher. The Israeli franchises don’t carry a heksher.
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
