Nutella’s Pareve Competition Wins Top Prize at Kosherfest
Parvella is a pareve, vegan and palm-oil free alternative to Nutella. Image by Courtesy of Parvella
It’s a lot like Nutella, but pareve.
Now, Parvella’s been named Best in Show in the annual new-product competition that precedes Kosherfest, the giant industry expo that ran last week in Secaucus, New Jersey.
An Italian product, Parvella is part of a big wave of kosher products from around the world to gain popularity Stateside. In addition to being dairy free (it’s certified vegan), it’s also free of palm oil. In addition to the most Nutella-like choclolate-hazelnut variety, the chocolate spread also comes flavored with orange, coffee and hazelnut-vanilla.
You’ll find the entire megillah of new product winners here.
Michael Kaminer is a contributing editor at the Forward. Contact him at kaminer@forward.com.
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