Russ & Daughters Makes Twitter Top 10 List
Image by Courtesy of Russ & Daughters
By Liza Schoenfein November 8, 2017
Twitter just released a list of the New York City restaurants that were most tweeted about in 2017 — and Jewish appetizing icon Russ & Daughters (@LoxPopuli) is No. 3.
That the 103-year-old stalwart has been embraced so thoroughly by social media is not entirely surprising. Owners Josh Russ Tupper and Niki Russ Federman, first cousins and the fourth generation of Russes to run the business, are aces at striking a balance between traditional and modern. In the past few years they’ve expanded beyond the smoked fish emporium on East Houston Street, opening two restaurants: Russ & Daughters Café on Orchard Street and Russ & Daughters at the Jewish Museum on Fifth Avenue.
Another New York institution, Danny Meyer’s Union Square Café (@UnionSquareCafe), made No. 1 on Twitter’s list. (Another of Meyer’s restaurants, Marta, is No. 8.)
Interestingly, the number of Twitter followers a restaurant has doesn’t necessarily influence how often people are tweeting about it. If it did, Momofuku (@momofuku), which has a whopping 96,700 followers, would have taken the top spot. Union Square Café has 8,571. And Dan Barber’s acclaimed Blue Hill (@BlueHillFarm), which made the list at No. 6, has 19,600 followers.
There are more than 100 million tweets a month globally about food, according to Twitter.
Today’s announcement also included a list of the most tweeted food emojis of 2017, and, alas, the bagel was not among them.
Liza Schoenfein is the food editor of the Forward. Contact her at schoenfein@forward.com or on Twitter, @LifeDeathDinner
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
