Einstein Brothers To Start Offering Mac & Cheese Bagel
Image by Einstein Noah Restaurant Group
If you’re in the mood to live fast and die young, and are craving an absolute carb-palooza, and have the sturdy heart of a Russian-Jewish peasant which laughs in the face of threat, you might want to try Einstein Brothers’ new Mac & Cheese bagels.
It’s comfort food on comfort food: The bagel chain Einstein Brothers (incidentally a non-Jewish company committed to co-opting fans of Jewish bagels with an ambiguously Jewish name), are a long-time fan of jumping on the publicity stunt train, as with their cheese shampoo and bacon conditioner, and now with their mac & cheese bagels.
The foodies doing their taste test at Food&Wine concluded that it was a hearty, indulgent party. For $5.95, this is pretty much the most carbs you can get for your buck short of going to McDonald’s. Featuring cheese baked into the actual dough, along with Annie’s organic cheddar macaroni liberally sprinkled on top, along with six more melted cheeses and a slice of cheddar to give you full heart palpitations, this newest variation on a bagel is a volcano waiting to erupt. Cream cheese is also available for spreading on top.
You only live once is the battle cry of a generation. This has never been more true. Eat up.
Shira Feder is a writer for the Forward. You can reach her at feder@forward.com
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
