This Bagel Shop Is So Hot You Can Only Buy 3 At A Time
Image by Courtesy of Michael Kaminer
At one of the country’s hottest new bagel shops, the big influence isn’t Montreal or New York. It’s Pizza Hut.
“In high school, that’s where I learned the assembly-line approach to making sandwiches!”, laughed Nate Mathews, the Richmond, VA artisan-bagel sensation who just opened his first brick-and-mortar location after years of selling at farmers’ markets and pop-ups.
Nate’s Bagels, his airy shop in the city’s hip Fan District, has been selling out of bagels “daily” since its opening, Mathews told the Forward – more than 900 bagels per diem. Mathews has even restricted quantities in hopes of serving frustrated latecomers. “We cut off sales of half-dozen or dozen bagels,” he said. “Three is the most anyone can take home.”
The shop gives a Richmond spin to the traditional appetizing shop. House-whipped cream cheeses come in flavors like lox, blueberry, olive, and scallion; a signature schmear is infused with honey and Wildfire, a locally produced hot sauce. An expansive vegan menu includes house-made carrot lox, cashew cream cheese, and vegan sausages. “They make a great lox-with-the-works sandwich,” he said. Mathews predicted he’d move 20 pounds of cream-cheese spreads a day; his kithcne has been going through 50-80 pounds daily. “It’s all been a huge surprise,” he said.
In a city like Richmond, where Einstein Bros. Bagels routinely tops “Best Of” lists, Mathews high-touch approach feels game-changing. But Mathews insists that simplicity is his only secret. “We mix the dough, which is based on a very simple recipe,” he says. “Once the dough gets fluffy, we hand-roll it. The rolled dough ferments in a walk-in cooler for a while. It gains strength and flavor that way, and fermentation makes it a little bit healthier. Then the bagels are proofed, boiled, seeded, and baked.”
With no culinary training, New Hampshire-born Mathews started baking bagels two years ago “because they make people happy, and I really love them. I’d seen them on trips to New York as a kid. But we ate store-bought, grocery-brand bagels at home.” His itinerant bagel business, launched in 2016, became a huge hit, but also a slog. “We baked on awful equipment in a commissary kitchen with no a/c,” he said. “We had to bake, pack up the car, clean up the kitchen, which alone took 90 minutes, and get to the markets. But having a shop was the plan from the beginning. We just had a lot to learn.”
Now, his biggest challenge is keeping up. Everything bagels have been the most popular flavor, Mathews reports; sea salt/rosemary and golden cinnamon raisin are close seconds. A mysterious “Nate’s Bagel”, based on his own proprietary recipe, has also gained fans. “It’s a different dough, a little fluffier with a little more sweetness,” Mathews says. Edgier flavors like olive/zaatar and – God help us – blueberry and chocolate chip are on tap, too.
Next for Mathews and Nate’s: Catering, delivery, and “an evening concept with pizza bagels, pretzel bagels, and light dinner fare,” he said. “But we’re just in a foot race with hiring and training. And trying to bake and prepare enough food every day.”
Image by Michael Kaminer
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
