Lucky Lee’s Instagram post Image by Lucky Lee’s Instagram

A Jewish celebrity nutritionist — and her so-called “clean” Chinese food — is at the center of a “cultural appropriation” firestorm after she opened a Greenwich Village restaurant this week.

Lucky Lee’s, which debuted on Monday, comes from “health coach” and author Arielle Haspel and her husband Lee – both of whom are white, as news reports have noted. Lucky Lee’s menu promises non-MSG Chinese food that’s “gluten-free, dairy-free, wheat-free, corn-free, [and] peanut-free”. The Washington Post reported that Haspel “set out to open a restaurant that pays tribute to the Chinese food she and her Jewish family ate growing up in New York.”

That’s all that the Twittersphere needed to swarm Lucky Lee’s in an of-the-moment battle over cultural appropriation, tensions around which have played out recently in food https://forward.com/sisterhood/308461/ruth-and-cultural-appropriation/, fashion, and music. “When Arielle Haspel tried explain her poor life decisions, she couldn’t contain her Anglo-Saxon audacity,” read one of the more polite posts.

The story has blazed through other media. “New NYC Chinese Restaurant Draws Swift Backlash to Racist Language”, screamed an Eater headline. “White Woman’s New ‘Clean’ Chinese Restaurant Provokes Immediate Backlash”, blared Gothamist’s headline. “Black Creativity” site Blavity called Lucky Lee’s a “Columbusing of Chinese food”, referring to white colonization. Other critics savaged Haspel and Lee for the restaurant’s name (“a problematic choice of nomenclature for a Chinese-themed endeavor”, carped one Tweeter).

Not everyone is opposed to Haspel’s interpretations of a traditional ethnic cuisine. “Wish I lived in NY so I could get some #luckylees and eat it right in front of some asshole who is really upset a white girl opened a Chinese food restaurant,” one commenter tweeted. Another opined that “speaking as a Chinese, anyone of any race/ethnicity can open an American-Chinese restaurant, They do not need anyone’s permission. Please stop harassing Arielle Haspel and Lucky Lee’s. My 5,000-year-old culture doesn’t need anyone to ‘defend’ it.”

Haspel didn’t respond to requests for comment. But as the Washington Post noted, positioning the restaurant as one that will “actually make [people] feel good” may not have been the best launch strategy. Haspel clarified on social media that she meant “clean” to indicate ingredients without additives, “an accepted definition of the word in the holistic community but one that conjured up an ugly stereotype that immigrant restaurants are dirty”.

And Time reported that the restaurant’s been packed at lunchtimes since opening.

Who was it who said any press is good press?

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