Posts Tagged: lard Results 1
“Crisco Recipes For The Jewish Housewife” was a slim, 77-paged piece of marketing material slash cookbook, manufactured by Proctor and Gamble and copyrighted in 1933. Crisco, the first brand of shortening to be made entirely of vegetable oil, happened to be neither dairy nor meat, making it the perfect product to hawk to Yiddish speaking immigrant mothers and their more assimilated daughters wanting to cook with more advanced, processed American items like Crisco. An alternate title for the cookbook? “Ḳrisḳo resepies far der idisher balebosṭe.” The cookbook was printed back to back in both Yiddish and English, and it, along with Proctor and Gamble, was responsible for ending the use of schmaltz in America.