Israeli Gelato Makes New York Debut
Image by COURTESY OF SCREME
Israel may be a pious land, but its cuisine is full of luscious guilty pleasures, some of which are traversing the Atlantic to corrupt New Yorkers.
Screme, the soon-to-be American name for Aldo, Israel’s largest gelato company, will open its first store in North America at the end of June, on Manhattan’s Upper West Side. The area has recently become a veritable New York version of Jerusalem’s Ben Yehuda Street, hosting a number of Israel’s most popular food spots, including Aroma Espresso Bar (Israel’s Starbucks) and a handful of hummus restaurants. Plans for a branch of the Israeli vegetarian restaurant Soomsoom are also in the works. Screme’s uptown location will be the first of 10 to open in the New York area by the end of this year.
The company, which has 5,000 gelato recipes in its repertoire, will introduce a selection of new flavors to New York customers and also will offer some Israeli favorites. These, however, may be disguised by new names geared to the American audience. The incredibly popular limonana (lemon and mint sorbet), for example, will be called mojito States-side. The company also will serve its signature Belgian waffles and other sweet treats.
The gelato will be made fresh daily and throughout the day at each of the stores. “Good ice cream is like bread,” Yona Levi, CEO of Aldo/Screme, told The Shmooze. “It needs to be made and served fresh.”
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
