Yiddish Sound Effects
The Shmooze is always struck when Yiddish words come up in unlikely places, but we were particularly surprised by this latest discovery: the word “hazarai” attached to a new sound-effects box that has become a top-seller in the world of rock music. The Stereo Memory Man With Hazarai is a guitar-effects pedal made by Electro-Harmonix, the company that has served the likes of Jimi Hendrix, Carlos Santana, Kurt Cobain and the White Stripes’ Jack White.
Yiddish scholars define “hazarai” as “junk food,” but the colloquial meaning has shifted throughout the years to include “junk” more broadly, and many people today use the word when referring to “stuff” or “a little of this, a little of that.” And that’s just what Electro-Harmonix owner Mike Matthews had in mind when he came up with the product’s name.
“This is a new digital unit, and it had so much extra stuff,” Matthews said. “I remember when I was a kid, you’d buy a frankfurter and tell the guy, ‘Put on all the hazarai.’”
The new stompbox is an expanded version of its analogue predecessors, the Memory Man and the Deluxe Memory Man. It includes eight programmable presets, 30 seconds of loop time, reverse delays and tap tempos.
Matthews, 66, is not fluent in Yiddish and was raised in a nonreligious Jewish household in the Bronx. He acknowledges that most of his rocker clients won’t know the meaning of “hazarai,” but he is not concerned.
“We do all sorts of crazy things,” he said, noting that many of his products have unusual names, such as the English Muffin, the Holy Grail and the Electric Mistress.
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
