A Contest for ‘Cool Mamalahs’
Self-promotion comes in many forms.
This year, six Jewish ladies who call themselves the “Cool Mamalahs” have pooled their talents to create the Call-Your-Mother Gift Box Giveaway, a Mother’s Day contest to celebrate Jewish women (and a convenient, albeit cute, way for the Cool Mamalahs — a group of artists, writers, performers and entrepreneurs — to peddle their wares).
To enter the contest, one must be willing to tell ModernTribe.com’s blog and all of the Internet-surfing world about the fabulousness of his or her mom (or grandma, sister, aunt, cousin or friend). The winning answer snags the gift box worth more than $150; the prize includes a “A Fistful of Lentils,” the Sephardic cookbook by Jennifer Felicia Abadi; Lisa Alcalay Klug’s amusing book “Cool Jew: The Ultimate Guide for Every Member of the Tribe,”, as well as holiday music CDs and Jewish-themed art.
The advertising campaign, er, contest is the brainchild of Jennie Rivlin Roberts, who founded the online Judaica store ModernTribe.com, and Alcalay Klug. The pair coordinated similar contests for Passover and Purim.
Mothers Day is May 10.
2009/04/call-your-mother-gift-box-giveaway.html
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
