Rosh Hashanah, Times Square Style
With Rosh Hashanah preparations in full swing, do New Yorkers really need a last minute reminder that the High Holy Days are nearly upon us?
Just in case, the Koshercart is likely to do the job. A 7 feet wide, 16 feet long and 14 feet tall motorized shopping cart bearing apples and honey, the Koshercart is a promotional — ahem — vehicle for the online grocer kosher.com. It has been storming Manhattan streets this week around Rockefeller Center and Times Square, handing out sweet treats, recipes and coupons and drumming up some holiday spirit (along with a good case of cart-envy) among passers by.
On a more introspective note, the PR Newswire electronic billboard in Times Square will be displaying 10 soul-searching questions during the days between Rosh Hashanah and Yom Kippur. The 10Q project is the brainchild of British playwright Nicola Behrman and New Yorker writer Ben Greenman, and is an offshoot of REBOOT, an organization that promotes Jewish culture and spirituality. In addition to pondering the questions during their lunch breaks, New Yorkers are invited to submit their answers online, and receive them back via e-mail one year later. Talk about a timely reminder.
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.