News

Jewish Mothers Get New Tool To Meddle — Online

By Susan Armitage February 12, 2013

In an online age, Jewish mothers worried about their children’s romantic prospects have found a new way to intervene.

Rather than simply gifting a JDate membership or forwarding tips to find a match online, more than 5,000 Jewish mothers are using TheJMom.com to network directly in search of their child’s beshert.

The site takes old-fashioned matchmaking into a new era. Mothers create profiles for their children and can browse Jewish singles in their child’s city — and email their parents for more information. If the folks think it’s a match and the kids agree, the daters’ contact information is exchanged so they can meet.

Citing the rise of interfaith marriages, the two-year-old Chicago-based company is launching an ambitious campaign to marry 10,000 Jews in the next ten years.

“The JMom.com is more than just an online dating site,” said Kevin Leland, CEO of TheJmom.com. “It’s part of a movement to ensure the Jewish faith and its traditions live on for many generations to come.”

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