Playboy’s First Hebrew Issue Hits Newsstands in Israel
Natalie Dadon
The first Hebrew language edition of Playboy magazine was launched in Tel Aviv.
Natalie Dadon
The magazine was launched Tuesday, with a pre-recorded message from Playboy founder Hugh Hefner, the Jerusalem Post reported.
“I’m proud to see Playboy Israel embark on its mission to play an important role in strengthening freedom of speech, freedom of choice and freedom of the press,” Hefner said in the message during a launch party in Tel Aviv, according to the Post.
The magazine will be available in stores and on newsstands on Wednesday,
The English-language Playboy has been available in Israel for many years.
Attorney Daniel Pomerantz, an Israeli immigrant from Chicago, negotiated with Hefner for the rights for the Israeli version of the men’s magazine, and serves as Playboy Israel CEO.
The first magazine features Israeli reality star Natalie Dadon on the cover and inside, and an interview with Israeli Home Front Command Minister Avi Dichter.
Circulation of Playboy, which was founded in 1953, has dropped in recent years, to 1.5 million last year, amid increased competition.
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
