The Israeli Mobile App That Said No to iPhone
When did you last hear of a firm that opted to withdraw its application from Apple? The mobile search engine company Everything.Me is one.
“We realized that our vision of a dynamic smart phone could only be realized with an open operating system. iOS, which is a closed system, is incompatible with our product and vision,” stated the company on its blog, in announcing that it is parting ways with Apple.
The company’s new product is a launcher for smartphones that allows your device to change its character by presenting new applications that adapt to what you are searching for at any moment – whether you are looking for a place to eat or contemplating which movie to go to.
This service worked in only a limited fashion with Apple’s iOS, the operating system used in iPhones and iPads. In a company built on a Steve Jobs model of obsessive control, the ability of app developers to control smartphone operation is limited. With androids, the operating system is much more open, enabling companies such as Everything.Me to substantially alter the way our smartphones operate.
Just compare the results. Since the company released its iPhone application a few months ago, it has acquired tens of thousands of users. But in the five weeks since the android-compatible app came out, a quarter of a million users have signed on.
For more, go to Haaretz
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Only 300 more gifts needed by April 30