Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Ferris Bueller Now Drives a Honda CR-V

The Shmooze has been wondering what product would be featured in the new Superbowl ad in which Matthew Broderick is reprising his role as Ferris Bueller. Well, now that the full commercial is out online, it seems we could have guessed from Broderick’s teaser line, “How can I handle work on a day like today?”

The ad is for a car — not the sweet Ferrari 250 GT California we remember from “Ferris Bueller’s Day Off,” but something more suited to a 49-year-old actor and father of three. Broderick is hocking the Honda CR-V. And like the Ferrari, it is red.

The extended version of the commercial, already viewed on YouTube four million times, is a two minute and 24 second trip down memory lane for those of us who came of age in the 1980s, as the ad recreates many key scenes and lines from the original film — albeit with a contemporary twist.

This may just be a clever and entertaining way to sell cars, but it’s also a good way to remind us aging kids of the important lesson the mischievous Bueller/Broderick aims to teach us: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

Watch the Full Commercial:

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse..

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at editorial@forward.com, subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.

Exit mobile version