Brisket for breakfast is coming to Einstein’s — but it’s not your bubbe’s recipe
You can have this on a sandwich. Image by iStock
By Irene Katz Connelly March 1, 2021
Have you been longing for a taste of the Passover seder on your daily commute?
Probably not. That would be super weird. But you now have the chance to assuage this non-existent craving thanks to Einstein Bros’ Bagels, which recently debuted a brisket-for-breakfast sandwich.
Although Einstein’s aims to imitate your local appetizing store, this brisket isn’t exactly the kind with which you’re used to retelling the story of Exodus. Rather, it’s Texas smoked brisket — a different dish entirely.
Brisket is for breakfast! That’s right. Try our NEW Texas Brisket Egg Sandwich on a fresh-baked Jalapeño Bacon Gourmet Bagel. #Brisket4Breakfast pic.twitter.com/wzVj2QzqEa
— Einstein Bros. (@EinsteinBros) February 25, 2021
“If you’ve never experienced brisket with eggs, there is a first time for everything,” said Chad Thompson, who’s in charge of culinary innovation at Einstein’s, in a press release. He added that the Colorado-based chain’s “slow-smoked brisket” is a good option for “meat lovers looking for a hearty breakfast.”
So far, Texan food writers seem unconvinced that Einstein’s will be able to replicate their state’s signature food. Judging from the total carnage that ensues when Jewish moms have to taste the inferior brisket of other Jewish moms, it looks like this breakfast sandwich may also cause controversy at your local JCC.
At the Schmooze, we’ve never encountered a brisket we didn’t like, and we’d happily bite into this one. But maybe not on a weekday — based on our energy levels and mental state at the end of a seder, we don’t think we’d be able to handle our inbox afterwards.
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
