Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
The Federation elected to suit the audience rather than stick to the book
In the postwar years, as the American Jewish community underwent dramatic changes, Rosh Hashanah greetings became a surprising marketing trend
With spoof products such as gefilte fish hot dogs and hash brownie macaroons, Manischewitz is taking Twitter by storm
The hot pink anti-antisemitism billboards have drawn accolades and criticism alike for their strident and irreverent tone — and their politics.
I would have sworn that the pumpkin-spice megatrend was started by Starbucks. But I would have been wrong. In an ad for condensed milk that appeared in the November 17, 1947 issue of the Forverts, alongside a recipe for coconut pumpkin chiffon pie, is ad copy says, “If you like pumpkin spice flavored pie…” The…
A prominent activist has called the NRA’s new ad “an open call to violence to protect white supremacy,” and the organizers of the Women’s March have demanded that the NRA apologize for it. But is it anti-Semitic? In the ad, NRA spokeswomen Dana Loesch details how “They use their media to assassinate real news,” “they”…
Dear Forward Reader: We recently published an advertisement from Jewish Voice for Peace in the June 2 print edition of the Forward. The ad gave us pause. It quotes Marwan Barghouti as “Leader of the Palestinian Hunger Strike,” but doesn’t say why he’s in jail. Barghouti was convicted of the murders of five Israeli civilians….
Pepsi recently announced that it has pulled their Kendall Jenner advertisement (it was just as much an advertisement for her as it was for Pepsi) and have issued an apology, stating “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not…