Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Fast Forward WATCH: Liberal Group Uses Foreclosure Crisis Profits to Target Treasury Pick Steve Mnuchin
As Washington, D.C. gears up to vote on President-elect Donald Trump’s nominations for Cabinet posts, the liberal group Allied Progress has launched a new ad campaign pressuring two Senate Republicans up for re-election in 2018, Jeff Flake of Arizona and Dean Heller of Nevada, to vote against Treasury pick Steve Mnuchin. “Former Goldman Sachs banker…
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News Ruth Baron Ziff, the Ad Maven Behind the Charmin TP Squeeze, Dies at 92
Ruth Baron Ziff, a real-life Peggy Olson who made it in the “Mad Men” era of advertising, died last Saturday at the age of 92, according to The New York Times. Those of a certain age should remember her — she created the Mr. Whipple campaign for Charmin toilet paper, familiar to anyone who watched…
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Culture We See Your Israeli Gillette Ad, And Raise You 14 Jewish Beards
Movember may be months away but the latest facial hair viral video is already here, courtesy of a Gillette campaign in Israel. With over a million views, the ad follows an Israeli man who shaves his beard after 14 years. Barely recognized by his father, he then gives a beardless surprise to his wife and…
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Breaking News French Firm Blames Hackers for ‘If Possible Not Jewish’ Ad
A Paris graphic design company said that hackers were responsible for a job advertisement that called for applicants who are “if possible not Jewish.” NSL Studio tweeted Monday morning that it would never have posted an advertisement with that kind of “discriminatory message.” The ad called for someone “rigorous,” “well-organized,” “motivated” and, among other things,…
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The Schmooze The Best Part of the Super Bowl? Idina Menzel
Idina Menzel sings the National Anthem at the Super Bowl// Getty Images It may have been a football game but Jewish diva Idina Menzel hit a home run with her version of the Star Spangled Banner. Katy Perry at halftime? Feh. No. For us at The Forward, Idina Menzel (or Adele Nazeem, if you’re John…
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The Schmooze It’s Over. Israel’s Wix Wins Super Bowl Ad War
Tel Aviv-based web development company Wix.com has what we think is one of the funniest Super Bowl ads set to air this Sunday and it stars former Green Bay Packer Brett Favre and four other retired football greats. Favre was the quarterback who just couldn’t quit the NFL. He retired, then unretired, then joined the…
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Culture Why Are Israel’s Top Models All Blondes?
Model Galit Gutmann in an ad for ‘Crazy Line.’ Photo by Dudi Hasson/Haaretz (Haaretz) — It was supposed to be her big break after winning the Israeli version of “Big Brother.” In March, Ethiopian-born model Tahounia Rubel was chosen to appear in a new ad for the April Cosmetics chain. She was to appear alongside blonde…
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Breaking News Image of Beheaded Journalist James Foley Pulled From Anti-Islam Subway Ads
(Reuters) — A photo of American journalist James Foley shortly before his beheading by the Islamic state militant group is being removed from anti-Islam advertisements appearing on Monday on 100 New York City buses and two subway stations. In response to a complaint from the Foley family, the advertisement is being altered to include an…
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Fast Forward Why neo-Nazis marched in Ohio this weekend, and almost every weekend in the US
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News Your complete guide to Trump’s Jewish advisers and pro-Israel cabinet
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Opinion After all that controversy, here’s why Ta-Nehisi Coates (probably) didn’t change any minds on Israel-Palestine
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Looking Forward How a Jewish student at Columbia became an icon of a movement
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Culture At 95, Shaindel Schreiber is still dispensing babka and advice on the Lower East Side
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Fast Forward Fighting antisemitism is ‘an American issue’ not a Democratic or Republican one, says House Democratic leader
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