(JTA) — Scarlett Johansson, faceless in the movie “Her,” has just landed a gig as the face of an Israeli company. According to The New York Times, the Jewish actress has been chosen as SodaStream’s “Global Spokesperson” and will star in its upcoming Super Bowl ad. In the commercial, airing during the fourth quarter of the…
SodaStream, the Israeli maker of kitchen countertop carbonated drink machines, is trying to sell itself. But the plan is reportedly losing its pop on Wall Street. CEO Daniel Birnbaum has been seeking a buyer for at least three months, but nothing has bubbled to the surface, the New York Post reported. “It’s been very low-key,”…
The Oberlin College Student Senate endorsed a resolution that calls for the college to divest from six companies that do business in the occupied Palestinian territiories. Following a three-hour discussion, the resolution was approved “by majority” on Monday, the Oberlin College Students for a Free Palestine said in a news release. The six companies are…
For proponents of the Boycott, Divestment, Sanctions movement, SodaStream would appear to be a straightforward target. The Israeli company, which sells a popular kitchen gadget that turns tap water into carbonated drinks, has a large factory in a West Bank settlement. When SodaStream announced that it would run an ad during the Super Bowl, the…
Move over Bud Lite and GM, SodaStream is coming to the Super Bowl XLVII. While the Israeli-made home soda maker will not be seen in the stands, it will be viewed on TV screens across the country and around the world, making it the first Israeli product to be advertised in a Super Bowl commercial….
By most standards, SodaStream is a great Israeli success story. The company’s product, a home carbonating device for soft drinks, is sold by all major retailers in the United States. The company’s stock is traded in Nasdaq. But if a call to boycott products from Jewish settlements in the Israeli-occupied West Bank gains traction, SodaStream,…
צוליב דעם וואָס ס׳רובֿ פּאַריזער אַשכּנזים שטאַמען פֿון פּוילן, קומט די ליטוויש־ייִדישע קולטור נישט אָפֿט צו רייד
100% of profits support our journalism
