It’s Over. Israel’s Wix Wins Super Bowl Ad War
By John A. Oswald January 29, 2015
Tel Aviv-based web development company Wix.com has what we think is one of the funniest Super Bowl ads set to air this Sunday and it stars former Green Bay Packer Brett Favre and four other retired football greats.
Favre was the quarterback who just couldn’t quit the NFL. He retired, then unretired, then joined the Jets for one season and the Vikings for two.
The quarterback’s rep is seized on by the folks at Wix to tell their story and sell their cloud-based web page-making service.
Favre turns to his agent, “Entourage” actor Rex Lee (Lloyd), about making yet another comeback.
Favre: “What about Canada?
Lee: “Nope.”
Favre: “That indoor league?”
Lee: “Nope.”
Favre: “What am I gonna do?”
Lee: “Do what everybody else does. Start a business. Build a website.”
And that’s where Wix and its #ItsThatEasy campaign, comes in.
Favre opens “Favre and Carve,” a charcuterie shop.
Wide receiver Terrell Owens, who bounced from team to team amid way too much controversy and bloviating, makes a web site for “T.O.’s Humble Pies.”
Ex-Cowboys guard Larry Allen, a giant of a man who was 6’3” and 325 lbs, opens Larry’s All-Pro Tow.
Longtime Steelers fullback Franco Harris, renowned for a catch that earned the name “The Immaculate Reception” is seen catching a bouquet at a wedding and then bursting from a cake. His company? Immaculate Receptions.
And then there is longtime Cowboys running back and Dancing with the Stars champ Emmitt Smith, who is seen doing the Texas two-step in his new joint called the “Double Deuce.”
All five are seen easily making their business web sites.
The company’s 2013 IPO gave it a valuation of $600 million, Jewish Business News says. It has U.S. officers in San Francisco and New York. The 30 second spot it’ll run Sunday on NBC — a shortened version of what’s on its site and on YouTube — is believed to have cost the company nearly $5 million.
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Only 300 more gifts needed by April 30
