Peace process, proximity talks, one state, two state…though these terms are often tossed around the mass media coverage of the Israeli-Palestinian conflict, they have been rendered virtually meaningless. Instead, we see footage of Benjamin Netanyahu and Barack Obama shaking hands, waxing eloquently on the need for mutual peace as the US simultaneously slips Israeli more tax dollars to further cement their occupation of Palestine. A just peace indeed. Where is this famous peace process? Does it exist? Is peace even a process to begin with? We asked blogger and author Antony Loewenstein and author and co-founder of The Electronic Intifada, Ali Abunimah about how the Israeli-Palestinian conflict is reported, what is the role of new media, and how can this start its own viral uprising, independent of mass media banter.