VP of Editorial Product and Audience Engagement
We’re searching for a curious and creative thinker with a passion for mission-driven, nonprofit journalism that makes the world better, to spearhead the growth of engagement and impact of our work.
You will lead a newly created innovation team in shaping and driving the strategy for product that showcases our journalism, and the vision that defines the reader’s experience of The Forward, both on current and emerging platforms. This role will focus on deepening loyalty and engagement of current brand enthusiasts; reaching broader audiences; and exploring modes of storytelling and information-sharing that turns casual readers into dedicated supporters. Success will be measured by increased followers, subscribers, and donors; and projects that create excellent user experiences.
This is a senior role that reports to the CEO and works closely with the Editor-in-Chief and senior leadership team. While we’ve always had a reader-centric, product-focused approach, this position is new and we’re looking for someone excited to dive into the work of shaping the role itself.
Background — The Forward:
Founded in 1897 on the Lower East Side for the immigrant Jewish community, our ground-breaking, award-winning publication is perennially devoted to fearless journalism and deep cultural coverage, covering the vast diversity of Jewish life in America today. Over the past few years, The Forward has undergone a vital, digital transformation, and the company leadership is committed to the next phase of growth and experimentation. This role is a key part of that work. A bit more about our resolve: “They bring what no one else can sell, and they can bring it and bring it, day after day.”
The Job — The VP Editorial Product & Audience Engagement will:
- Develop, implement and refine a product strategy that accomplishes organization-wide objectives for readership growth, and engagement/subscriptions
- Establish standards and practices that consistently map projects to KPIs and business goals
- Own the product roadmap, collaborating across the company to balance reader, fundraising and other business needs
- Champion an entrepreneurial ethic for digital experimentation; create processes around identifying areas for improvement and building on our wins
- Oversee a team of editors, designers, and producers that creates and leads the company’s product strategy from within the newsroom
- Establish a culture of innovation that ties strategic goals to compelling reader experiences and products
- Collaborate with other company divisions to build consensus for the product vision
- Disseminate new digital techniques and tools throughout the organization.
- Deep understanding of and experience in digital journalism, and key players and trends in the competitive space
- Digital experience with a track record of growth
- High energy and a passion for non-profit, mission-driven journalism
- At least 8 years experience managing a team
- Strong skills in concept visualisation, communication, facilitation and presentation
- Broad experience working with teams across different organizational areas and disciplines, especially connected to revenue-related goals such as subscriptions, donations/membership and e-commerce
- Experience working with web and app developers and designers
- Understanding and facility with data-driven decision making, design thinking, distribution, SEO, and social media
- Experience utilizing Google Analytics and going way beyond vanity metrics; familiarity with Sailthru a plus
- Interest in the Jewish world a plus.
That’s a lot of info and we realize stellar candidates might not meet all those requirements. Do you have a strong track record? Can you offer other skills that you think are crucial for this role? Are you a superb fit for this position at The Forward? We’d love for you to apply.
What to send us when you apply:
The critical info is evidence of past, relevant experience. Tell us about your proudest accomplishments and most successful projects, including your role in each. We love qualitative and quantitative data — give us numbers when appropriate! Also, how would you run those projects differently in the future?
As mentioned above, this is a new role. What makes the prospect of diving in exciting for you? Send us your ideas of what you’d do here and what should be on our horizon. Something brief, but enough for us to chew on prior to your interview. Send those thoughts and a resume and/or LinkedIn profile link to email@example.com.
The advertising account executive is a Base Salary plus commission sales position responsible for maintaining and generating new advertising business for The Forward, forward.com, our social media placements and native advertising. The account executive reports to the VP of Sales, and services a cross-category client list to increase revenue, secure annual advertising contracts, and expand activity across all Forward platforms. In addition, the account executive is responsible for breaking new accounts from a list of leads developed in conjunction with the advertising department.
Major responsibilities and duties:
This position requires an entrepreneurial spirit and a strong work ethic. Specifically, the account executive will have the following responsibilities:
• Drive revenue and grow the base of advertising accounts
• Manage a list of 50 or more core clients, with regular contact to communicate The Forward’s message and value and to become a trusted consultant
• Build relationships with both agency and client decision-makers
• Develop attractive, integrated advertising packages with assistance from marketing staff
• Create proposals and presentations, when appropriate, that relate the Forward’s products and audiences to the specific marketing goals of clients and targets; establish The Forward as a high-end niche market option for national and major regional advertisers
• Create a territory plan within the first 60 days and update it quarterly thereafter
• Manage all territory leads and report on sales activity weekly
• Proactively alter territory plan and approach as necessary when pipeline analysis does not indicate that goals will be achieved
• Conduct client- and target-specific research on spending trends, upcoming campaigns, decision-makers, etc.
• Conduct a minimum of 5 meetings each week, defined as a meaningful discussion at the “needs analysis” stage or later; these meetings can be in person, on the phone, or via the Internet
• Explore ideas for new products with clients/prospects, and work with marketing and sales management to introduce these products
• Follow all workflow and production procedures—client-facing and internal—for running accounts
• Make collection calls as necessary to reduce days outstanding and assist accounting in the collection of bad debt
• Travel up to 20% of the time to meet with existing client decision makers and credible advertising prospects
• Perform other duties as assigned.
About The Forward
The Forward is the essential, independent news organization of the American Jewish community, delivering incisive coverage of the issues, ideas and institutions that matter to American Jews with rigorous, unbiased reporting and balanced, thoughtful commentary on news, politics, arts and culture that are acclaimed in the news industry. The Forward produces enlightening and entertaining multimedia content in English and Yiddish through a variety of newspapers, websites, blogs, videos, podcasts, e-books and apps.
Founded in 1897, the Forward has the entrepreneurial spirit of a startup. It occupies a unique position of independence as a not-for-profit news organization, beholden to no institution, denomination or political faction.
Send a resume and cover letter to firstname.lastname@example.org
Social Media Intern
The Forward seeks an aspiring journalist or social media manager for a paid internship on its Digital team, which focuses on audience development. The internship would run for at least 10 weeks. A minimum of 20 hours per week is desired, although work hours are flexible. Forward interns are paid $13 an hour or may receive academic credit.
The Forward, delivers incisive coverage of the issues, ideas and institutions that matter to American Jews. Now in its 120th year of operation, the Forward’s rigorous reporting and balanced commentary on politics, arts and culture has won awards year after year. We are now implementing a digital first strategy to appeal to a broader audience. Work on the Digital team will provide the intern with a wide range of marketable skills and experience at an exciting time in our newsroom. This is a great place to work, with a warm, collegial environment, a growing footprint in media, and a start-up mentality within a 120-year-old revered brand.
• Create and curate compelling social media content on Facebook, Twitter and Instagram.
• Keep abreast of new social media trends/developments.
• Help the Forward expand its audience on new and developing platforms, such as Apple News.
• Analyze data to help optimize the Forward’s social media and digital strategy.
• One year of social media experience.
• Interest in Jewish life, news, culture and current events a must.
• Innovative, strategic, and analytical thinker.
• Team player who works well both collaboratively and autonomously.
• Organizational and time-management skills.
• Experience designing and editing images and graphics is a plus, but not required.
Writing social copy requires a keen eye for detail and the ability to write crisply and concisely. A candidate with strong writing and editing skills will excel!
To apply Please send your resume and cover letter to email@example.com, subject line Social Media Internship.
The Forward seeks a journalist for a paid internship on its news team. The internship would run for at least 10 weeks. A minimum of 20 hours per week is desired, although work hours are flexible. The intern will write multiple short items a day and will ideally graduate to also writing longer, more fully reported stories.
Proven experience in journalism. Experience and interest in reporting and news a big plus.
Outstanding oral and written communication, collaboration and teamwork skills.
Some experience with content management systems and other web-based publishing tools.
A demonstrated interest in social media as a news source and personal platform.
Knowledge of the Jewish world.
Working knowledge of either Hebrew or Yiddish would be a plus.
Forward interns are paid $11 an hour or may receive academic credit.
About The Forward
The Forward is American Jewry’s essential, independent news organization, delivering incisive coverage of the issues, ideas and institutions that matter to American Jews with rigorous, unbiased reporting and balanced, thoughtful commentary on news, politics, arts and culture that are acclaimed in the news industry. The Forward produces enlightening and entertaining multimedia content in English and Yiddish through a variety of newspapers, websites, blogs, videos, podcasts, e-books and apps.
Founded in 1897, the Forward has the entrepreneurial spirit of a startup. It occupies a unique position of independence as a noprofit news organization, beholden to no institution, denomination or political faction.
Send a resume, cover letter and three samples of work including at least one example of a straight news story to the news editor, Helen Chernikoff at firstname.lastname@example.org
About the Forward
The Forward delivers incisive coverage of the issues, ideas and institutions that matter to American Jews. Its rigorous reporting and balanced commentary on politics, arts and culture have won numerous awards year after year, including repeated recognition by the Society of Professional Journalists.
Founded in 1897 as a Yiddish-language daily, the Forward soon became the most widely read Jewish newspaper anywhere, with a larger circulation in the 1920s than the New York Times. It chronicled the events that affected a population of immigrants eager to take their place in American life, and published regional editions around the country before any other newspaper.
The English Forward was launched as a weekly in 1990. Its perspective on world and national news, and its unparalleled coverage of Jewish arts and culture, have made it the most influential nationwide Jewish media outlet today. Millions of readers visit forward.com each month for award-winning news, thoughtful commentary, and captivating videos. And close to 100,000 Facebook friends and subscribers receive e-newsletters that highlight the latest stories in news and culture, food and feminism, as well as the best in Jewish opinion.
The Forward has always been a not-for-profit association and is supported by the contributions of its readers.