Director of Marketing and Audience Development
The Forward is looking for a Director of Marketing and Audience Development to grow and lead a brand development team that addresses all marketing-related strategy, messaging, creative, operations, and analytic tasks and initiatives, in support of advertising, digital audience development, fundraising, and circulation.
Reporting directly to the Publisher, the Director of Marketing and Audience Development is an inspiring leader with strong digital chops, whose passion for the Forward’s brand translates to strategies and tactics that increase industry and audience awareness for the Forward’s digital and print properties; drive multi-platform advertising sales, major gifts and grants; and maximize revenue from subscriptions and memberships.
Founded in 1897 as a Yiddish-language daily, the Forward became the world’s most widely read Jewish newspaper. The English Forward was launched in 1990. Its perspective on world and national news, and its unparalleled coverage of Jewish arts, culture, and opinion, have made it the most influential nationwide Jewish media outlet today. Always independent and nonprofit, the Forward became a 501(c)(3) just a few years ago, reflecting and facilitating the increasingly central role of donations to support its ambitious journalistic mission.
- Serve as a proactive thought leader: looking at cutting-edge marketing/branding trends and innovations; envisioning how these can be effectively leveraged at the Forward; and spreading these ideas throughout the organization.
- Leverage this critical moment — our 120th year — to create campaigns that help raise awareness, drive giving and advertising, and win new audience.
- Engage with editorial and advertising colleagues to develop, test and launch new “vertical” content products – such as e-newsletters, special sections, and events – that will enlarge our audience, increase their engagement and create new advertising opportunities.
- Develop and execute a cross-platform branding and audience development plan that describes and prioritizes marketing, public/media relations and operational initiatives to optimize the Forward’s distribution and sales, increase print and online audiences, and improve subscriber acquisition and renewal efforts.
- Draft the annual marketing plan and manage spending according to the departmental budget.
- Develop and leverage a deep understanding of the Forward’s audience demographics, psychographics and behavior patterns, the Forward’s online and print editorial products, trends in the Forward’s competitive space, and insight on advertiser needs, to create effective ad sales stories. Direct design and delivery of all messaging, media kit, presentations and proposals, RFP responses, sell sheets and other creative executions.
- Stay abreast of industry best practices and monitor competitive media to inform and lead senior management consideration of pricing, product, promotion and distribution.
- Initiate and manage market research, from readership surveys to discrete category research projects that support the sales effort.
- Manage public and media relations activities to maximize the visibility of the Forward, its editorial content and its leadership as a key element of broader audience development activity.
- Conceive, manage, test, and optimize online marketing, event-based, direct mail, telemarketing, and affinity marketing campaigns designed to grow donor/membership, online readership and print circulation, and to increase penetration into key audience segments.
- Work with the editorial departments to effectively use social media and SEO to deepen the Forward’s relationship with various audience segments.
- Work with distributor(s) and point-of-sale partners to improve the Forward’s placement.
- Identify, execute upon, test, and optimize the full range of renewal-increasing opportunities.
- Oversee management of all Forward public, advertiser and donor events.
- In partnership with the Vice President of Sales, develop and implement:
An effective process to develop and create collateral materials to support an aggressive sales effort to develop a broader base of advertisers for digital and print products.
Innovative packaging and positioning programs to drive multimedia sales.
- In partnership with the Director of Development, create a segmented communications plan and messaging for donor acquisition and retention.
- Report regularly on departmental financial results
- Work with the circulation department to ensure legal compliance and timely, cost-effective delivery of the English and Yiddish print editions.
The Director of Marketing and Audience Development must have:
- Creativity and drive
- A proven track record of building audience and revenues for a media company
- Experience with digital advertising and audience development methods (e.g., social media, SEO, etc) and strong experience with best practices.
- Outstanding project management and analytical skills, including use of metrics to guide projects/decisions.
- Financial management skills, to include budgeting and forecasting.
- The ability to write effective marketing copy for online and offline environments.
- The proven ability to hire and manage a successful marketing team.
- Proficiency in Microsoft, Adobe, and analytics software
To apply, please email email@example.com with “Director of Marketing” in the subject line.
Social Media Manager
Digital - NYC
Overview/Purpose: The Forward is seeking an experienced and creative Social Media Manager to make sure readers encounter our amazing stories on all current and emerging digital platforms, engage with our unique brand of journalism, and help us find new audiences. The Forward delivers incisive coverage of the people, issues, ideas and institutions that matter to American Jews in an expanding digital operation that is attracting a growing audience every day.
The Social Media Manager will act as the liaison between the Forward and social companies like Facebook, Twitter, Instagram, Tumblr, YouTube, Pinterest, Reddit and Snapchat. He or she will also champion social media throughout our newsroom, elevating skills of individual staff members and devising new and creative ways to tell stories.
Qualified candidates should be steeped in the latest social media trends, enjoy a fast-paced environment with a real-time, nimble editorial strategy, and be a numbers monster able to make effective use of data analysis. At least 2 years’ experience is required. The role will report to the Director of Community and Audience Development and is based in New York City.
Now in its 120th year of operation, the Forward’s rigorous reporting and balanced commentary on politics, arts and culture has won awards year after year. In 2016, we have embarked on an ambitious, company-wide digital strategy. This is an excellent opportunity to join this dynamic staff.
• Oversee daily posting to all of the Forward’s social channels.
• Make sure that the Forward is an early presence on new social platforms.
• Develop and circulate best practices to contributors and staff.
• Proactively build relationships with key social media platforms, and bring insights to the organization to ensure we’re reacting to the platform changes.
• Work with our edit, design, and video teams to help produce highly sharable original content that’s produced for exclusively social distribution.
• Work with business and marketing partners.
• Collaborate with our Audience Development team to understand the effectiveness of social channels and posts, and work to improve the effectiveness of every post through techniques like audience segmentation, geotargeting, etc.
Desired Skills & Qualifications:
• A strong understanding of social media platforms and trends and a proven track record of scaling those platforms.
• Experience developing and executing top-tier social media content.
• Measurable success creating a brand’s social media strategy through innovative concepts and business development partnerships
• Experience successfully managing and motivating a team
• A nuanced, thoughtful understanding of social media messaging around current events, sensitive issues, or controversial topics
• Excellent judgment
• Analytic skills and a strong understanding of how to track and respond to data in real time ability to turn social listening data into actionable, engaging social content plans
Apply now, send cover letter and resume to Sharon Gitelle, firstname.lastname@example.org
Major Gifts Officer
The Forward is North America’s leading Jewish media organization. With a digital readership of over 1 million per month and a print circulation of about 27,000, it reaches a broad-based Jewish population covering news, culture and opinion in a non-partisan manner, presenting multiple viewpoints and perspectives. The Forward’s public service mission is to promote an informed, connected and inspired American Jewish citizenry through outstanding journalism.
Founded in 1897 in Yiddish, the Forward launched its English language edition in 1990. Now in its 120th year, the Forward is committed to an ambitious plan to expand digital content and distribution, to fully embrace a digital first strategy, and to significantly expand its base of philanthropic support.
We are currently seeking a Major Gifts Officer to help grow the Forward’s base of both restricted and unrestricted philanthropic support from individuals capable of making gifts of $5,000 or higher. The Major Gifts Officer will be responsible for reaching annual targets in terms of both dollars and donor contacts. This individual will work closely with our Chief Development Officer, our Chief Executive Officer and our board leadership to identify, cultivate, solicit and steward a growing portfolio of major individual donors and prospects; he or she will oversee the Forward’s giving societies and pursue strategies to expand the pool of major donor prospects. The MGO will plan events and engagement/recognition opportunities. Some travel is required. This position reports to the Chief Development Officer and will be a key member of the Development team.
- Key member of the development team in executing an ambitious growth plan for major gifts.
- Meet fundraising goals by securing gifts and pledges of $5,000 and higher from a portfolio of approximately 150 individual prospects per year.
- Build and strengthen relationships with major donors, both existing and new, through personal meetings, events and other activities.
- Ensure that the Forward is delivering an exceptional and meaningful donor engagement experience.
- Actively engage in the qualification and rating of new donor prospects and make recommendations on prospect strategies.
- Fulfill responsibilities as assigned with regard to a wide variety of special events, ranging from home parlor meetings, to on-line lectures and interviews, to major gala benefits.
- Document and track actions and communications with donors and prospects using the Forward’s fundraising database, and help to ensure the integrity and confidentiality of all donor and prospect information.
- Other duties as assigned.
- B.A. or B.S. required
- Minimum 4 years of progressively responsible experience in nonprofit development, specifically in major gifts fundraising.
- Proven success in direct, personal solicitation of gifts of $5,000 and higher.
- Exceptional oral and written communication skills
- Detail-oriented and ability to work under tight deadlines
- Ability to work independently and collaboratively
- Proficiency in Microsoft Office and fundraising database software, preferably Raisers’ Edge
- Knowledge of, and continuing interest in, American Jewish culture and community is strongly preferred
To apply for this position, please email your cover letter and resume to email@example.com with the subject line “Major Gifts Officer.”
2016 Forward Summer Fellowship
The Forward seeks an aspiring journalist, opinion writer or blogger for a paid fellowship on its opinion team. Fellows must commit to a 10-week program at a minimum; there is a possibility of staying on for an extended period beyond that, though extensions are subject to management approval. The fellowship, which typically begins in June and runs into September, will start as soon as possible; applications are accepted on a rolling basis. The fellow will work 32 hours (4 days) per week, but work hours are flexible. Compensation is $10/hour.
The Fellow will:
- Regularly pitch and write pieces for the opinion section, both online and in print.
- Master the Forward’s content management system.
- Post blog posts and stories on the Web.
- Edit and copyedit blog posts and stories.
- Assist the opinion editor with photo research, fact-checking, and administration.
- Help with proofing of the weekly print paper.
- Contribute articles to special sections on education and the science of Jewish genetics.
- Receive weekly feedback from editors who will serve as mentors.
The ideal candidate will be hungry to pitch and write at least one opinion piece per week for the Forward website (short blog posts and longer pieces are both welcome), across a broad range of topics, from the American elections to Jewish social/cultural debates to the Israeli-Palestinian conflict.
The fellow will hone reporting, writing, editing, and research skills by working alongside seasoned reporters and editors. S/he will be closely supervised and mentored by the opinion editor, and will take part in the same professional opportunities afforded the staff. Previous fellows and interns have gone on to work for The New York Times, The New Yorker, and elsewhere.
• Proven experience in journalism.
• Superior writing and editing skills.
• Experience writing opinion pieces and blog posts specifically tailored to the Web.
• Ability to write with voice and flair in a conversational style, and to make intelligent arguments without sounding academic.
• Strong news judgment.
• Some experience with content management systems and other web-based publishing tools, e.g. InCopy, WordPress, Symphony.
• Knowledge of the Jewish world or Hebrew language is a plus.
• Ability to spot stories of Jewish interest not covered in the mainstream media, or to look for uncovered Jewish angles in those that do make the MSM.
About The Forward
The Forward is American Jewry’s essential, independent news organization, delivering incisive coverage of the issues, ideas and institutions that matter to American Jews with rigorous, unbiased reporting and balanced, thoughtful commentary on news, politics, arts and culture that are acclaimed in the news industry. Founded in 1897, the Forward has the entrepreneurial spirit of a startup. It occupies a unique position of independence as a nonprofit news organization, beholden to no institution, denomination or political faction. The Forward Association, Inc., is an equal opportunity employer.
Send a cover letter, resumé and 3 clips (ideally opinion writing; links or PDFs accepted) to Sigal Samuel at firstname.lastname@example.org. If you are selected for an interview, you will be contacted within two weeks of submitting your application; otherwise, you may assume that The Forward cannot offer you a fellowship at this time. No phone calls or follow-up emails, please.
VP of Circulation and Operations
- Bachelors Degree
- 7-10+ years direct management of consumer subscription revenue digital and print
- Near “best-in-class” direct marketing skills
- Familiarity with customer market research approaches
- Experience and success in effecting a print/digital conversion (frequency reduction/pay-meter implementation) is a plus
- Oversight of all print and web circulation and direct marketing, pay-meter, and donor marketing
- Develop new subscriber and donor acquisition protocols.
- Ongoing testing and improvement of direct marketing programs
- Conducting surveys, focus groups and other market research
- Develop promotional materials.
- Manage printing and distribution operations
Measures of Success
- Consumer subscription and donation revenue vs goal
- Forward overall achievement of revenue, expense, and net income goals, and audience metrics
To apply for this position, please email your cover letter and resume to email@example.com with the subject line “VP Circulation.”
The Forward seeks an aspiring journalist to join its culture desk for a paid internship. The culture intern will work 25 hours a week at $10 an hour and must commit to a 10-week program at a minimum. The internship may be renewable, subject to management approval.
The intern will:
- Pitch, write and report stories on Jewish cultural events and trends for the Forward’s blogs, website, and print edition.
- Work with the Forward’s content management system to post blogs and stories to the internet.
- Assist the culture editor with photo research, fact-checking, and administration.
- Help with proofing of the weekly print paper.
- Contribute to Forward special sections like the Forward 50.
- Have the opportunity to contribute to the Forward’s news and opinion desks.
The ideal candidate will be a perceptive, motivated writer with a strong voice who is eager to gain experience writing a variety of pieces, from brief blog posts to profiles and features. S/he will also be a quick writer with well-honed research skills, ready to turn pieces around on quick deadlines.
The intern will cultivate reporting, writing, editing, and research skills by working alongside seasoned reporters and editors. S/he will be closely supervised and mentored by the culture editor, and will take part in the same professional opportunities afforded the staff. Previous fellows and interns have gone on to work for The New York Times, The New Yorker, and elsewhere.
Send a cover letter, resumé and 3 clips to Talya Zax at firstname.lastname@example.org. If you are selected for an interview, you will be contacted within two weeks of submitting your application; otherwise, you may assume that The Forward cannot offer you a fellowship at this time. No phone calls or follow-up emails, please.
Assistant to the Editor / News Writer
The Assistant to the Editor / News Writer is a hybrid position tailored for someone eager to learn how a newsroom is run and to improve his or her digital writing. It requires organizational skills, curiosity about Jewish journalism, discretion, smarts and a willingness to take on a variety of tasks in the Forward’s dynamic newsroom. In return, the Assistant to the Editor / News Writer will have an unparalleled opportunity to learn from and be mentored by some of the best and most experienced journalists working in Jewish media today.
The role will report directly to the Editor-in-Chief, and also work closely with the Managing Editor and News Editor. The duties will be split roughly between administration and news writing. The job is based in New York City, and is a full-time job with vacation, benefits, etc.
Now in its 120th year, the Forward delivers incisive coverage of the people, issues, ideas and institutions that matter to American Jews in an expanding digital operation that is attracting a growing audience every day. Its rigorous, independent reporting, sparkling writing and insightful commentary on politics, arts, society, food and culture has won regional and national awards years after year. Steeped in a storied history that began in the 19th century, the Forward is embarking on an ambitious digital strategy to ensure its future in the 21st century.
- Assist the editor-in-chief in all manner of administrative duties, including managing her calendar, expenses, travel and public appearances.
- Assist the managing editor in managing the newsroom, including payments to contributors.
- Liaise with other departments and outside partners.
- Learn about all aspects of the newsroom operation, including writing, editing, posting, social media, research, fact-checking, etc.
- Work directly for the news editor in adapting and aggregating news stories, and do original reporting as often as possible. Learn how to post stories, write headlines, embed photos and videos, and grow digital audience.
Skills and Qualifications:
- Strong organizational skills.
- Proven writing and editing skills.
- Passion for the people and stories that propel American Jewish life.
- Judgment and discretion.
- Ability to collaborate.
- Eagerness for guidance and mentoring.
- B.A. or B.S. required; master’s degree and/or 1-3 years work experience a plus.
- Knowledge of the Jewish world and Hebrew language a plus.
To apply, send cover letter and resume to Jane Eisner at Eisner@forward.com with the subject line “Assistant to the Editor.” Examples of published writing are welcome. If you are selected for an interview, you will be contacted within two weeks. No follow-up calls or emails, please.
The Forward seeks an aspiring journalist for a paid internship on its news team. The internship would run for at least 10 weeks. A minimum of 15 hours per week is desired, although work hours are flexible.
The ideal candidate will create content and write. He/she might also play a key role managing our presence on a number of social media and other platforms.
- Proven experience in journalism.
- Outstanding oral and written communication, collaboration and teamwork skills.
- Some experience with content management systems and other web-based publishing tools.
- Experience in social media management.
- Superior writing and editing skills — and great nose for news.
- Knowledge of the Jewish world is a plus.
- Working knowledge of either Hebrew or Yiddish would be a plus.
Forward interns are paid $10 an hour or may receive academic credit.
About The Forward
The Forward is American Jewry’s essential, independent news organization, delivering incisive coverage of the issues, ideas and institutions that matter to American Jews with rigorous, unbiased reporting and balanced, thoughtful commentary on news, politics, arts and culture that are acclaimed in the news industry. The Forward produces enlightening and entertaining multimedia content in English and Yiddish through a variety of newspapers, websites, blogs, videos, podcasts, e-books and apps.
Founded in 1897, the Forward has the entrepreneurial spirit of a startup. It occupies a unique position of independence as a nonprofit news organization, beholden to no institution, denomination or political faction.
Send a resume, cover letter and samples of work (including graphics) to email@example.com.
The Forward Association, Inc., is an equal opportunity employer.
About the Forward
The Forward delivers incisive coverage of the issues, ideas and institutions that matter to American Jews. Its rigorous reporting and balanced commentary on politics, arts and culture have won numerous awards year after year, including repeated recognition by the Society of Professional Journalists.
Founded in 1897 as a Yiddish-language daily, the Forward soon became the most widely read Jewish newspaper anywhere, with a larger circulation in the 1920s than the New York Times. It chronicled the events that affected a population of immigrants eager to take their place in American life, and published regional editions around the country before any other newspaper.
The English Forward was launched as a weekly in 1990. Its perspective on world and national news, and its unparalleled coverage of Jewish arts and culture, have made it the most influential nationwide Jewish media outlet today. More than half a million readers visit forward.com each month for award-winning news, thoughtful commentary, and captivating videos. And more than 40,000 subscribers receive e-newsletters that highlight the latest stories and areas of special interest like Arts & Entertainment and Food & Drink.
The Forward has always been a nonprofit association and is supported by the contributions of its readers.