Adam R. Bronfman

Straight-Talk About Assimilation: An Exchange

In an October 2 opinion article, “Time for Straight-Talk About Assimilation,” Jewish Theological Seminary historian Jack Wertheimer weighed in on the controversy over an Israeli television commercial that warned of high rates of assimilation among young Diaspora Jews. The ad, produced for the Jewish Agency’s Masa program, which brings young Jews to Israel for educational and work opportunities, was pulled from the air after being widely criticized by those who felt that it was alarmist and potentially offensive to intermarried families.