Evelyn Lauder Dies, Led Pink-Ribbon Campaign
Evelyn Lauder, who pioneered the pink ribbon as the symbol of breast cancer awareness, has died.
Lauder, the daughter-in-law of cosmetics queen Estee Lauder, died of ovarian cancer Saturday at her home in Manhattan. She was 75.
Lauder was married to Leonard Lauder, the oldest son of Estee and chairman emeritus of the makeup corporation. Ronald Lauder, another of Estee?s sons, is the current chairman of the company and the president of the World Jewish Congress.
Diagnosed with breast cancer in 1989, Evelyn Lauder became an advocate for breast cancer research. She created the pink ribbon campaign and founded the Breast Cancer Research Foundation, which has raised some $350 million. She was diagnosed with ovarian cancer in 2007.
Lauder and her parents fled Vienna in 1938 and spent two years in England before moving to New York. She met her husband on a blind date, according to The New York Times.
Lauder rose to senior corporate vice president and head of fragrance development worldwide in the Estee Lauder corporation.
The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.
This is a great time to support independent Jewish journalism, because every dollar goes twice as far.
— Rachel Fishman Feddersen, Publisher and CEO
2X match on all Passover gifts!
Most Popular
- 1
News A Jewish Republican and Muslim Democrat are suddenly in a tight race for a special seat in Congress
- 2
Film & TV What Gal Gadot has said about the Israeli-Palestinian conflict
- 3
Fast Forward The NCAA men’s Final Four has 3 Jewish coaches
- 4
Culture How two Jewish names — Kohen and Mira — are dividing red and blue states
In Case You Missed It
-
Fast Forward ‘Another Jewish warrior’: Fine wins special election for U.S. House seat
-
Fast Forward A Chicagoan wanted to protest Elon Musk — and put a swastika sticker on a Jewish man’s Tesla
-
Fast Forward NY attorney general orders car wash to stop ripping off Jews with antisemitic ‘Passover special’
-
Fast Forward Cory Booker proclaims, ‘Hineni’ — I am here — 19 hours into anti-Trump Senate speech
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.