Jerusalem Old City Ad Campaign Banned by Britain

Image by getty images
Britain’s advertising watchdog has banned an Israeli government tourism ad for showing the Old City of Jerusalem.
The ad inserted in British newspapers showed a view of the Old City of Jerusalem’s walls with the words “Israel has it all” on it.
The Advertising Standards Authority on Wednesday ruled that the ad is misleading since it implies that the Old City of Jerusalem is part of Israel, the French news agency AFP reported. The authority was responding to an official complaint.
The international community does not recognize Israel’s claim over eastern Jerusalem nor does it recognize Jerusalem as Israel’s capital.
The authority said in its ruling that “the presentation of the ad would mislead consumers into believing that the Old City of Jerusalem was part of Israel and into taking a transactional decision that they would otherwise not have taken.”
The entire brochure in which the Old City photo is found is titled “Israel Land of Creation,” and includes photos of the Muslim holy site the Dome of the Rock and the more modern Western Jerusalem.
The Israeli government told the authority that it did not intend to make a political statement.
The Israeli government “believed the leaflet provided practical information that made clear that visitors to the places referred to in the ad, such as the Old City of Jerusalem, could only be visited via traveling to Israel,” the authority’s ruling said.
The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.
This is a great time to support independent Jewish journalism, because every dollar goes twice as far.
— Rachel Fishman Feddersen, Publisher and CEO
2X match on all Passover gifts!
Most Popular
- 1
News A Jewish Republican and Muslim Democrat are suddenly in a tight race for a special seat in Congress
- 2
Fast Forward The NCAA men’s Final Four has 3 Jewish coaches
- 3
Film & TV What Gal Gadot has said about the Israeli-Palestinian conflict
- 4
Fast Forward Cory Booker proclaims, ‘Hineni’ — I am here — 19 hours into anti-Trump Senate speech
In Case You Missed It
-
News Who would protect New York Jews better? Cuomo and Lander trade attacks on the campaign trail
-
News Rabbis revolt over LGBTQ+ club, exposing fight over queer acceptance at Yeshiva University
-
Opinion In Qatargate fiasco, Netanyahu’s ‘witch hunt’ narrative takes cues from Trump
-
Yiddish די הגדה ווי אַ לעבעדיקער דענקמאָל פֿון אַשכּנזישער פּאָעזיעThe Haggadah as a living monument to Ashkenazi poetry
אַמאָל זענען די פּייטנים, מיסטישע דיכטער־וויזיאָנערן, געווען אויבן־אָן בײַ די פֿראַנצויזישע און דײַטשישע ייִדן.
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.