It’s Krembo Time in Israel!

Image by Naomi Zeveloff
In Israel, temperatures are dropping and people are plugging in electric heaters to warm chilly apartments. In other words, its Krembo time.
The Mallomar-like Krembo is a foil wrapped two-inch tower of vanilla or mocha marshmallow cream coated with chocolate atop a biscuit. It makes its first appearance after the High Holy Days and remains on shelves of makolet, or convenience stores, through February.
Krembo, which literally means “cream inside,” is all the more special because of its seasonal appearance.
“People buy big boxes of 30,” said Uri Scheft, the chef-owner of Breads Bakery, whose new cookbook “Breaking Breads” includes a recipe for a homemade Krembo. “It’s not a thing that you buy one at a time.”
Delicious though it may be, the Krembo has a bitter past. In Israel, it was once called the “Rosh Kushi,” a racist term refererring to a black person’s head.
Today, the biggest controversy over the Krembo is how to eat it. Israelis can be highly dogmatic about the proper way to devour it.
People who eat the cookie first, joked tour guide Yuval Ben Ami, should be “exiled to Krembo-less land.”
Contact Naomi Zeveloff at [email protected] or on Twitter @naomizeveloff
This is a moment of great uncertainty. Here’s what you can do about it.
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news this Passover. All donations are being matched by the Forward Board - up to $100,000.
This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.
With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give this Passover is invested in the future of the Forward — and telling the American Jewish story fully and fairly.
The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.
