Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

How to Hurt Holocaust Denial Online? Pay Google

Google says it can’t do anything to stop a neo-Nazi website from popping up as the first result to a search for “Did the Holocaust Happen?”

But a Guardian journalist says she managed to crack the problem alone. It was easy — if you have money.

Carole Cadwalladr paid for an advertisement titled “The Holocaust really happened – 6 million Jews really did die.” She linked it to a Wikipedia page about the Holocaust. After she placed the ad, it was the first result of the same search. Number two was “Top 10 reasons why the Holocaust didn’t happen,” published by Stormfront.

The Google AdSense link cost Cadwalladr £1.12 a click. “If Stormfront is back at number one when you read this, it’s because I’ve run out of funds,” she wrote Saturday.

By Monday, Stormfront was back.

Cadwalladr reported that Google told her the company is “unhappy” with the search results. Still, the company says “while it might seem tempting to fix the results of an individual query by hand, that approach does not scale to the many different variants of that query and the queries that we have not yet seen.”

In other words, there is still no fix from Google for Holocaust denial replacing facts on the search.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.