Skip To Content
Get Our Newsletter
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
Breaking News

Evelyn Lauder Dies, Led Pink-Ribbon Campaign

Evelyn Lauder, who pioneered the pink ribbon as the symbol of breast cancer awareness, has died.

Lauder, the daughter-in-law of cosmetics queen Estee Lauder, died of ovarian cancer Saturday at her home in Manhattan. She was 75.

Lauder was married to Leonard Lauder, the oldest son of Estee and chairman emeritus of the makeup corporation. Ronald Lauder, another of Estee?s sons, is the current chairman of the company and the president of the World Jewish Congress.

Diagnosed with breast cancer in 1989, Evelyn Lauder became an advocate for breast cancer research. She created the pink ribbon campaign and founded the Breast Cancer Research Foundation, which has raised some $350 million. She was diagnosed with ovarian cancer in 2007.

Lauder and her parents fled Vienna in 1938 and spent two years in England before moving to New York. She met her husband on a blind date, according to The New York Times.

Lauder rose to senior corporate vice president and head of fragrance development worldwide in the Estee Lauder corporation.

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, and credit to Foward. Have questions? Please email us at help@forward.com.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.