Indian Clothing Store Drops ‘Hitler’ Name

Graphic by Angelie Zaslavsky
The owners of a men’s clothing store in the Indian state of Gujarat said they would change the store’s name from Hitler.
The store in Ahmedabad is named for one of the proprietor’s grandfather, whose nickname was Hitler. He reportedly was called Hitler “because of his strict nature,” according to The Times of India.
Shop owner Rajesh Shah told The Indian Express that he and his business partner Manish Chandani decided Monday evening to change the name because they were “getting political pressure” to do so.
“We received at least 10 calls every day from the U.S., the U.K., Dubai, Germany and Israel. It was getting very annoying, as many of these people called at odd hours,” Shah told the Indian Express.
Israeli Consul-General to the Indian city of Mumbai, Orna Sagiv, on Monday during a visit to Gujarat asked state officials to intervene in order to convince the owners to change the store’s name, according to the Associated Press.
Shah told the Indian Express that a visit by local officials helped convince them to change the store’s name.
Shah said he did not know about Hitler’s history, except that he was a strict man, until he started researching it on the Internet.
Jews from the local synagogue had visited the store last week to express concern over its name. Jewish community members said that they believe the owners are not as ignorant of the history of Hitler as they say they are.
This is a moment of great uncertainty. Here’s what you can do about it.
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news this Passover. All donations are being matched by the Forward Board - up to $100,000.
This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.
With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give this Passover is invested in the future of the Forward — and telling the American Jewish story fully and fairly.
The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.
