Skip To Content
Get Our Newsletter
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe

Orange Telecom Affiliate WIll Stop Using Name in Israel

Orange announced the framework agreement on Tuesday less than a month after its CEO, Stephan Richard, said at a news conference in Cairo that his company would abandon its Israeli affiliate Partner “tomorrow morning” if not for contractual penalties, raising questions about a company boycott of Israel.

Under the new agreement, Orange will pay Partner up to nearly $110 million when the brand license agreement is terminated in up to 24 months. Much of that reportedly will go to rebranding Partner’s telecommunications services in Israel.

The two companies will launch a detailed market study to assess Partner’s position within the dynamics of the Israeli telecommunications services marketplace, according to Orange.

“The Israeli telecommunications market study should provide a clear view to determine the best option for Partner, and we are committed to support this objective,” Orange’s deputy CEO, Pierre Louette, said in a statement. “For Orange, Israel is a strategically important country and we have a long term commitment to it, including our innovation activities through the Orange affiliates in Israel.”

Louette said the new agreement came after “productive discussions over the past weeks.”

Partner had previously been expected to operate under the Orange name following a new 10-year agreement that was to expire in 2025. Orange is 25 percent owned by the French government.

The announcement of the new agreement comes two weeks after Richard, in a meeting in Jerusalem with Israeli Prime Minister Benjamin Netanyahu, said “I want to make it totally clear that Orange as a company has never supported and will never support any kind of boycott against Israel.”

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, and credit to Foward. Have questions? Please email us at help@forward.com.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.